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Market Research



TOPLANS company has a long background in conducting quantitative market research and is capable of making use of all quantitative methodologies, including:

  • Telephone interviewing (CATI unit)
  • Online research (making use of Sawtooth software) 
  • Face to face interviewing (available field force throughout Iran)
  • Postal/self-completion
  • Hall tests (CLT central location tests)
  • Data processing (40 stations for data processing)
  • Producing data tabulations
  • Reporting
  • Panels

If you want to conduct 100 interviews or a 1,000+ with different consumers or businesses, we are here to help you. 

, here is some further information below in case you are not familiar with quantitative market research

The techniques for market research data collection fall under one of two broad methodologies: Quantitative Research (which includes door to door, street surveys, telephone interviews, hall tests, and product placements) and Qualitative Research  by conducting in depth interviews and focus groups.  
Both these methods provide different but valuable information about consumer behavior and gain even more value when they are combined, but on a usual basis.  they are mostly conducted independently.
In fact, quantitative market research wants to find out the number of people who think, act or feel in a particular way (as opposed to why they do); that is the reason this research often makes us of  large sample sizes from around 50, up to thousands of respondents. What matters here is that all respondents should be asked the same series of questions regardless of sample size.
To allow for better statistical analysis, quantitative market research studies mostly make use of a tightly structured closed-question questionnaire which is covered over the phone, on the street, by post ( in which it is self-completed) or through sessions on the web
Although there are other alternatives such as face to face interviews inside homes or omnibus surveys (in which clients pay for several questions that on a normal basis would not be viable, but when put together with those of other clients, it produces a larger and a more practical survey – this process usually takes place on a weekly basis , and when companies need data, they subscribe to get it).