Data Collection in Marketing Research is a detailed process in which a planned search for all relevant data is made by researcher.

Types of Data :

• Primary Data : Primary data is the data which is collected first hand specially for the purpose of study. It is collected for addressing the problem at hand. Thus, primary data is original data collected by researcher first hand.

 

• Secondary data : Secondary data is the data that have been already collected by and readily available from other sources. Such data are cheaper and more quickly obtainable than the primary data and also may be available when primary data can not be obtained at all.