CONSUMER BRAND TRACKING IN IRAN
ADDRESSING THE ISSUES
The client wants to keep track of consumer brand preferences in IRAN, and engaged Toplans to conduct a tracking study about consumer brands four times a year in IRAN.
Toplans has supported the client from sample size selection and venue finding through target group selection by giving critical feedback and guidance based on our experience and local insights and remarkable tobacco background in Toplans team of research and operation.
A tracking survey is being conducted with numerous huge number of participants annually from 10 different provinces of the country and almost 30 cities among all these provinces. All respondents are recorded in Toplans’ proprietary panel data base, which ensures the quality of finding the right respondents and the valuable answers in next visits.
Operating only in our panels provides consistency in the collected data, which is critical for any tracker. However it helped us to have detailed information of target respondents.
The data enables the client to evaluate consumers´ preferences towards different popular brands in each provinces and also allow comparison across cities in each region.